Google is great when you know what you're looking for. You type 'best time to send invoices' and it returns a list of articles. You pick one and read it. That's a lookup.
Claude works differently. You tell it your situation, and it helps you think through it. You might say: 'I run a small landscaping business and I'm trying to figure out whether to hire a part-time admin or use a booking app. What should I think about?' Claude doesn't return a list of links — it thinks it through with you, asks follow-up questions, and helps you reach a decision that fits your actual situation.
The shift is this: instead of looking something up, you're working something out. Claude is better for messy, unfinished problems than it is for quick facts.
A good way to know which tool to reach for: if you need a fact, use Google. If you need to think something through, use Claude.